People thinking about selling their property undertake market research
up to 3 months in advance of actually instructing an estate agent.
To get a consistent supply of customers for your estate agency business you must have a marketing funnel in place. A marketing funnel provides a pathway to your services.
By using a marketing funnel you are able to influence consumers at different stages along the customer journey. people looking for the type of service you offer don't become your customers overnight, they go through an evolution of discovery.
It starts with becoming "aware" of you and then "interested" in what you have to offer, next they will "consider" the options and move forward with an "intention" to instruct someone. The "evaluation" or final judgement will precede the actual purchase.
It all starts with "awareness" potential customers have to first know that you exist !
Step 1 : Get your brand in front them and get their email address ( using my software )
Step 2 : Nurture with interesting and helpful follow up
Step 3 : Provide brand advocates and social proof
Step 4 : Provide easy and convenient access to your service
Step 5: Show & Tell .... how good you are at providing the service they need ( Free Valuation )
Step 6 : Accept The Instruction !